CHATGPT ADS READINESS™

Let’s Determine What We’re Advertising.

Before we build a ChatGPT Ads campaign, we need to identify the specific offer we want to put in front of potential customers.

SECTION 1 — THE OFFER

1. What specific product, service, or offer would you most like to advertise through ChatGPT?*

2. Briefly describe this offer and what the customer receives.*

3. What is the current price or typical customer cost for this offer? *

4. Does this offer currently include a special incentive, promotion, or reason for a customer to act now?

Yes — we currently have a specific promotion or incentive

Not currently, but I’m open to creating one

No — this offer does not require a special promotion or incentive

4A. Please describe the current promotion or incentive.

SECTION 2 — THE CONVERSION

Let’s Define What We Want the Customer to Do.

A successful advertising campaign needs a clear next action. Tell us what you want a potential customer to do after engaging with your ad.

5. What is the PRIMARY action you would like a potential customer to take after clicking your ChatGPT Ad?

Submit a lead/contact form

Schedule an appointment or consultation

Request a quote or estimate

Purchase a product or service online

Visit my physical location

Send a message or inquiry

6. Where should a potential customer go after clicking your ChatGPT Ad?

A specific landing page

My business website/homepage

An online booking or appointment page

An online store/product page

A lead/contact form

A phone call or direct contact option

I don’t have a destination set up yet

I’m not sure which destination would be best

6A. What is the URL for this destination?

Enter the exact webpage, booking page, product page, or form you would like potential customers to visit.

7. How will you know when this campaign has generated a successful customer action?

A completed lead/contact form

A booked appointment or consultation

A quote or estimate request

An online purchase

A registration or signup

A message or inquiry

An in-person visit

Another measurable action

I’m not sure how to track this yet

8. Do you currently have a way to track when this customer action occurs?

Yes — it is already being tracked

Yes — but I’m not sure if the tracking is set up correctly

No — we do not currently track this action

SECTION 3 — CAMPAIGN BUDGET & READINESS

Let’s Understand Your Advertising Investment.

Your advertising budget helps determine how a campaign can be structured and tested. This amount refers specifically to money available for ChatGPT Ads media spend, separate from any management or service fees.

9. What monthly advertising budget would you be comfortable dedicating specifically to ChatGPT Ads?

$500–$1,000/month

$1,000–$2,500/month

$2,500–$5,000/month

I’m not sure yet

10. How soon would you be prepared to begin a ChatGPT Ads campaign if your business is ready?

As soon as possible

Within the next 30 days

Within the next 60–90 days

Within the next 3–6 months

I’m researching my options right now

I’m not sure yet

11. If this campaign generates additional demand for this specific offer, are you currently prepared to serve those additional customers?

Yes — we have capacity to take on significantly more customers

Yes — we have capacity for some additional customers

Somewhat — we may need to make operational adjustments

No — our current capacity is limited

SECTION 4 — CUSTOMER INTENT & CONTEXT

Let’s Understand the Moment Your Customer Needs This Offer.

ChatGPT Ads can appear within relevant conversations. Understanding the situations surrounding your specific offer can help us develop a campaign around customer intent rather than assumptions.

12. What specific situation, problem, need, or event would most likely cause someone to need THIS offer?

13. What questions might a potential customer ask ChatGPT when they are experiencing this problem or considering this offer?

14. What information would a potential customer most likely need before feeling comfortable choosing this offer?

SECTION 5 — YOUR INFORMATION

Your ChatGPT Ads Readiness™ is almost complete.

Tell us who you are so we can connect this information with your business and evaluate the next steps for your potential ChatGPT Ads campaign.